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VR fields of application in the industrial value-added chain

For a long time, virtual reality has no longer been limited to just the gaming industry; rather, it is gradually opening up more business fields. Lately, VR technologies have been used in traditional industry as well, thereby enabling optimized customer communication, reduced error rates, and less miscommunication.

Thanks to ultra-modern technology, integrating VR technologies into the particular business model is now simple and easy to implement. In this article, we will show you the added value created by using VR in various fields of application in the value-added chain.

Which possible applications does VR offer in the industry?

Virtual reality can be used in the value-added chain of traditional industrial companies in product development, sales and service, thereby solving a fundamental industry problem – the increasing decentralization and mobility of company locations due to globalization, which causes miscommunication, increased error rates and an expensive production process that consumes a lot of resources.

Internal and external communication

All processes in the value chain are also communication processes – whether they are merely inside the team or also external with the customer or external service providers. Meetings and consultations very often entail trips that cost a lot of time and money, especially for companies that operate at several locations with decentralized teams. Thanks to the use of interactive on-remote conference systems in VR, all process participants can meet in a virtual meeting room and brainstorm, consult and make decisions together.

VR product development

A significant part of product development when manufacturing large system and machines is constructing prototypes that are very costly and require a lot of resources. Building them it is not only very expensive but also requires space. Using VR, prototype production becomes virtually redundant. Our software allows companies to visualize CAD files in VR, realistically in the original size. A scalable and walk-through 3D model is the result, which permits the explosion views or cut views. Using an interactive, on-remote conference system, all the production process participants, including the customer, can discuss the current project and edit it in the VR. This type of communication not only minimizes common error rates and prevents miscommunication but also improves customer communication via direct integration.

VR sales

VR can also be used in a company’s sales process, eliminating the need for expensive, physical prototypes. Whether you are merely having on-site appointments with the customer or at trade fairs, systems and machines can be realistically presented to the customer during the sales process as well thanks to the use of VR. The crucial advantage thereof – particularly at trade fairs – is the ability to present several machines without requiring a large and thus, expensive trade fair stand. Expensive and likewise time-consuming trips are no longer required for direct customer appointments either thanks to VR.

VR service

Existing systems can be serviced using VR. During the service process, the utilized software allows for simple coordination between the machine builder and machine customer, making it unnecessary to hold ineffective phone calls for, e.g. error codes that can cause misunderstandings. As a result, the source of error can be narrowed down more quickly, and machine downtimes can be reduced by replacing spare parts more quickly.

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written by
Sabrina Rymarowicz & Bernhard Schaefermeyer
Bernhard was responsible for the research, the editorial work, and the rough draft. Sabrina transferred the text into the final version. (Translation: TextMaster)

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